What's in a number?

May 2020

The number 4 supposedly connects mind-body-spirit with the physical world of structure & organisation; symbolising the safety & security of home and the need for stability & strength, based on a solid foundation of values & beliefs.

Well... this month I start my 4th year at Russell Bedford; confined to the safety & security of my home, patiently waiting for restrictions to be lifted, so I can do what I enjoy most; meeting our people around the world!

My first 3 years took me on 70 trips, visiting 50 offices in 40 countries, and we’ve achieved a great deal; 30% growth, winning awards, raising our profile to new heights.

So; I enter my 4th year reflecting on success, yet under these strange new circumstances with global uncertainty.

The number 4 is also associated with patience, loyalty & trust as well as seriousness, order & determination; a symbol of support, love & inner strength, persistent in achieving goals.

However; nothing’s a smooth ride! In Chinese, 4 is considered an unlucky number because it is similar to the word "death" (sì / sǐ)!

I shall choose to ignore that and focus on the positives; which is what we should all be doing right now.

Many thanks to my supportive team, global & regional boards, and our member firms for 3 fabulous years!

I look forward to the challenges and opportunities of Year 4!

Author: Stephen Hamlet

The Russell Bedford website employs cookies to improve your user experience. We have updated our cookie policy to reflect changes in the law on cookies and tracking technologies used on websites. If you continue on this website, you will be providing your consent to our use of cookies.

Find out more
I accept