Blogs
Pura Vida
January 2026
Pura Vida (pure life) is a Spanish phrase from Costa Rica, used as a greeting, farewell, expression of gratitude, or to describe a positive and relaxed lifestyle, embodying the country's peaceful, optimistic spirit of enjoying life's pleasures and being thankful.
Sounds idyllic, right?
Well, that’s how every Russell Bedford International conference feels, particularly in Latin America. Well, maybe not so “relaxed” (particularly not for me or my team), but it’s certainly a pleasure and for being thankful for the ability to engage in productive sessions and enjoyable activities with talented individuals.
The network’s regions of North America and Latin America met for the first in-person event of 2026 in San José, Costa Rica.
Much like Costa Rica itself, the conference moved to a different rhythm — one that blended sharp thinking with the easy, melodic flow of pura vida.
The positivity and togetherness leads to connectivity and collaboration, that results in doing better business globally, and going further to a better future.
That’s what our network is all about. There are of course other groups out there, but the culture, ethos and reputation of high quality is how we look to differentiate Russell Bedford.
We talked, we discussed, we shared knowledge, experience, ideas and initiatives, we addressed challenges, uncertainties, and we got excited by the opportunities presented to us; united and working together.
I do believe that we also had A LOT of fun!
Many thanks to our hosts Russell Bedford Costa Rica, all those who participated, and my fantastic team for their incredible support in making another occasion such a resounding success.
(See more images HERE)